🏺 Persian Rug Cleaning · Beverly Hills
Fine hand-knotted Persian rugs across Beverly Hills — dye-tested, hand-washed in cool water, and cared for by specialists, never a carpet machine. Free pickup & delivery over $500.
Reviewed by Kourosh, Master Rug Specialist · SoCal Rug Masters · Serving Beverly Hills & all of Los Angeles · (949) 522-1212
SoCal Rug Masters provides expert Persian rug cleaning across Beverly Hills. Persian rugs are hand-knotted from wool and silk with dyes that bleed if cleaned wrong, so we dye-test every color, then hand-wash cool and dry under control — never carpet-style hot extraction. Serving all of Beverly Hills with free pickup and delivery over $500 and a 100% satisfaction guarantee.

In Beverly Hills, a fine Persian rug is often one of the most valuable things in the home — and one of the most vulnerable to the wrong care. Beverly Hills estates and designer interiors are filled with fine hand-knotted Persian and silk rugs, and they deserve care that matches their value. At SoCal Rug Masters, Persian rug cleaning in Beverly Hills is a hand craft: every rug is inspected, dye-tested, and gently hand-washed by specialists, never run through a carpet machine. From Trousdale Estates to Benedict Canyon, and near landmarks like Rodeo Drive and Greystone Mansion, we bring museum-quality rug care to Beverly Hills with free pickup and delivery over $500. It’s the same specialist Persian rug cleaning trusted across Los Angeles.
Nearest studio: Beverly Hills, California
Phone: (949) 522-1212
Free pickup & delivery on cleaning orders over $500 throughout Beverly Hills and Los Angeles.
Beverly Hills homes span everything from Trousdale Estates, the Beverly Hills Flats, Beverly Park, Coldwater Canyon, and Benedict Canyon — and the rugs inside them range from room-size antique Persians to fine silk accent pieces. Many Beverly Hills rugs are genuine hand-knotted Tabriz, Kashan, Isfahan, and Nain weaves, the kind that reward specialist cleaning and suffer badly from the wrong methods. Whether your rug anchors a formal room near Rodeo Drive or lives in a busy family space, we match the cleaning to its exact fiber and dye stability. That care is what separates protecting a Beverly Hills heirloom from slowly wearing it out, and it’s why local homeowners, designers, and estate managers around Greystone Mansion bring their finest rugs to us rather than a general carpet cleaner.
A Persian rug is a hand-knotted work of art, not wall-to-wall carpet, and it must never be cleaned like one. Hot-water extraction and harsh detergents — standard for carpet — felt wool, dull silk, and bleed the vivid natural dyes Persians are known for. We do the opposite: every color is dye-tested for colorfastness, then the rug is hand-washed in cool water with pH-balanced solutions and dried under controlled conditions. That fiber-first process is exactly why we clean only rugs, never wall-to-wall carpet — the two need opposite methods. Every silk highlight, wool field, and natural dye is treated to its own specification, the way a hand-knotted piece deserves.
We cover all of Beverly Hills — Trousdale Estates, the Beverly Hills Flats, Beverly Park, Coldwater Canyon, and Benedict Canyon — with free pickup and delivery, so you never have to fold and haul a heavy rug. Our nearest studio is in Beverly Hills, a short drive from Beverly Hills, and our team collects and inspects your rug on-site, cleans it in our dedicated facility, and returns it unrolled in your home, typically within 7–14 days. We regularly serve neighboring West Hollywood, Bel Air, and Century City as well, so if you’re near the Beverly Hills Hotel or anywhere across Beverly Hills, expert Persian rug care comes to your door. Prefer to save? Drop-off at our Beverly Hills or Santa Ana locations earns a discounted rate.
Also serving Persian rug owners in nearby Santa Monica and Brentwood.
Beverly Hills’s dry inland heat and intense sun takes a quiet toll on rugs. Dry heat and intense sun bleach exposed areas and dry out natural fibers, while Santa Ana winds drive in fine, abrasive grit — and abrasive dust works down to the foundation, grinding at the knots every time the rug is walked on. Regular professional cleaning removes that grit and moisture before they cause lasting harm, which is why we recommend cleaning active Beverly Hills rugs every 12–18 months. For sun-faded pieces, our color restoration can often revive the palette, and for anything the {city} climate has damaged structurally, our repair team can help.
Because we handle cleaning, repair, and restoration under one roof, a rug that needs more than a wash is cared for by one team. Worn fringe, a loose edge, moth damage, a faded field, or a pet accident can all be addressed after cleaning, so your rug is only ever in specialist hands. For Beverly Hills clients with antique or Oriental rugs alongside their Persians, we care for the whole collection — cleaning, antique-rug care, and restoration — with the same guarantee on every piece.
Beverly Hills's dry inland heat and intense sun drives grit and moisture deep into fine Persian rugs, while carpet-style hot-water cleaning felts the wool, dulls the silk, and bleeds the natural dyes — ruining a valuable rug.
We dye-test, deep-dust, and hand-wash every Beverly Hills Persian rug in cool water with fiber-specific care, drying it under controlled conditions.
Your Persian rug returns clean to the base, colors crisp and true, its wool and silk protected — fully guaranteed.
Schedule Your Beverly Hills Rug Pickup →
Every Beverly Hills rug follows the same gentle, hands-on sequence — matched to its fiber and never rushed.
We inspect the rug's fiber, construction, and condition, then test every color for colorfastness before any water touches it.
We mechanically dust out the dry, abrasive grit buried deep in the pile — the step that lets washing actually clean.
The rug is hand-washed in cool water with pH-balanced, fiber-specific solutions — never hot-water carpet extraction.
Individual stains are treated by hand and any pet contamination is decontaminated at the foundation with enzymes.
The rug dries under managed airflow and California sun where suitable, preventing mildew, shrinkage, and dye migration.
We groom the pile, inspect the finished rug, and return it unrolled in your Beverly Hills home, guaranteed.
Hand-knotted Tabriz, Kashan, Isfahan & Nain, cleaned to specification.
Every color tested before washing — no bleeding, no muddied patterns.
Never the hot extraction that felts wool and dulls silk.
Pickup & delivery included on cleaning orders over $500.
Fringe, edges, color & re-weaving handled in-house.
Re-clean, re-repair, or refund — your choice.
Persian rugs are priced per square foot by fiber — around $6 for wool, $7 for wool-silk blends, and $8 for pure silk (client to verify current pricing). Every Beverly Hills rug gets a free, itemized quote after inspection with no hidden fees, and free pickup and delivery is included on cleaning orders over $500. We confirm the exact fiber before quoting, since it sets the rate.
Yes. We provide free pickup and delivery throughout Beverly Hills — from Trousdale Estates to Benedict Canyon — on cleaning orders over $500, collected from and returned to your home by our own team, not a courier. Our nearest studio is in Beverly Hills, a short drive away. Smaller rugs can also be dropped off at Beverly Hills or Santa Ana for a discounted rate.
Yes — they're our specialty. Silk Persians are cleaned cold, by hand, with minimal moisture and flat drying, never steam or heat. Antique pieces receive our most conservative, low-moisture handling to protect fragile foundations and fugitive dyes. We identify fiber, age, and dye stability first, then clean each rug precisely to its own specification.
Not with our process. Dye bleed is the number-one way Persian rugs are ruined, so we test every color for colorfastness before any water touches the rug and adjust our method — lower moisture, faster drying — for any dye at risk. That testing is exactly what keeps the deep reds and indigos crisp instead of muddied.
Every 12–18 months for rugs in active rooms, and every 2–3 years for low-traffic or display pieces — sooner with pets or young children. Beverly Hills's dry inland heat and intense sun adds grit and, in coastal areas, moisture that accelerate wear, so regular cleaning removes the abrasive soil grinding at the knots and genuinely extends the rug's life.
Yes. We handle cleaning and full restoration under one roof, so worn fringe, unraveling edges, moth damage, holes, faded color, and pet damage can all be addressed after cleaning. Handling both means your valuable rug stays in specialist hands throughout and the work is fully coordinated — cleaned first, then repaired to match.
Yes, with a little care. Use a quality rug pad to cushion the pile and protect your floor, rotate the rug once or twice a year so sun and traffic wear it evenly — especially important given Beverly Hills's strong sun — vacuum gently with suction, and blot spills immediately rather than rubbing. When the pile feels gritty or looks dull, it's time for a professional clean.
Get a free quote — we'll pick it up anywhere in Beverly Hills, hand-clean it, and return it to your door with no risk.
Expert rug care — free pickup & delivery over $500 in Beverly Hills.

Free pickup & delivery on cleaning orders over $500 across Beverly Hills and Los Angeles. 100% satisfaction guarantee.
Re-clean, re-repair, or refund — your choice. No fine print.
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