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Where the sophisticated rug design of our logo originates from...

Many of our customers have been asking us about the source of our logo design. It originates from the border design of Heriz rugs / carpets.

The border design is one possible way to identify which region an antique Persian rug was weaved at. Rug Identification (Rug Origin and Type Identification) is an essential step before any type of rug cleaning or treatment. In the narrow sense one cannot identify an Oriental rug / carpet simply by its design. It needs a professional expert who has a trained eye in order to identify the source of an oriental rug / carpet by looking at the colors, design, material (wool rugs, mixed and silk rugs) as well as detailed hints such as the border designs and the handling of the fringes (e.g., Persian knot vs. Turkish knot) of the area rug and studying the weave.


Heriz rugs are handmade rugs from villages near the town of Herīs, lying east of Tabrīz in northwest Iran. Heriz and Tabriz rugs have similarities in design – however the smooth curves and flowing lines of a sophisticated Tabrīz medallion system are translated into hard, geometric angles and broken contours.


Heriz border design (see left marked are in the picture)



Heriz rugs are very popular among antique Persian rugs because they are known for their large-scale motifs and wide-ranging palette of warm colors and for their large medallion dominating the field. Their artistic originality brings out the inner aesthetically beauty of a home setting.

ldly colored in rust reds and blues, have rectilinear design elements rather than curvy ones found on formal Persian rugs. Most often the design focuses around a large center medallion. However, Heriz rugs without medallions may also be found. Heriz rugs traditionally have a thick pile and heavy foundation made by fairly rough yarn on cotton warp with a rustic design - therefore they are well known for their durability and hardiness.


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