Rug Cleaning
Full-immersion hand wash, decontamination, pet stain and odor removal, and controlled drying for all rug types — from wool and silk to viscose and bamboo.
Explore Cleaning Services →Why Your Handmade Rug Needs a Specialist — Not a Carpet Cleaner
Handmade rugs are more than floor coverings. They are cultural artifacts, family heirlooms, and significant financial investments. A hand-knotted Persian Kashan, a silk Qum, or a century-old Navajo weaving carries generations of artistry in every knot and fiber. Treating one the same way you'd treat wall-to-wall carpet is a recipe for permanent, irreversible damage.
The wrong cleaning method — steam extraction, harsh detergents, improper water temperature — can cause wool to bleed, silk to warp, dyes to migrate, and fringe to unravel. According to the National Park Service textile conservation research, handmade rugs require fiber-specific care that accounts for dye type, weaving construction, and age to avoid degradation.
At SoCal Rug Masters, we exist to be the trustworthy alternative. We are not a carpet cleaning company — we are artisan rug specialists. That distinction is why 5,000+ Southern California homeowners, interior designers, and collectors trust us with their most valuable textiles.
The Problem
Generic Cleaners Damage Valuable Rugs
Every year, thousands of valuable handmade rugs are damaged by well-meaning but underqualified cleaners who use one-size-fits-all methods designed for synthetic carpet — not silk, antique wool, or hand-knotted fibers.
Our Solution
Fiber-Specific Expert Rug Care
Every rug receives a thorough pre-inspection to identify fiber type, dye stability, and construction method before we choose a customized treatment plan. No shortcuts. No guesswork. Just expertise refined over thousands of rugs.
The Result
Rugs Returned Beautiful and Protected
Your rug comes back cleaner, brighter, and safer than when it left — with colors restored, odors eliminated, and fibers protected for years to come. Backed by our 100% satisfaction guarantee.
The Transformation Is Real
PROFESSIONAL COLOR RESTORATION — BEFORE & AFTER
← Before
After →
Antique Persian Rug — Faded colors restored to original vibrancy using fiber-reactive dyes and precision airbrush technique.
See More Results →
Expert Rug Cleaning, Repair, and Restoration Across Southern California
SoCal Rug Masters provides a comprehensive suite of artisan rug care services designed specifically for handmade, antique, and specialty rugs. Whether you need a deep clean for a pet-stained Persian wool rug, fringe restoration on an heirloom Turkish kilim, or moth damage repair on a century-old Kashan, our team has the expertise and the facility to handle it with precision.
Rug Repair & Restoration
Fringe repair, hole re-weaving, moth damage restoration, edge binding, color restoration, and dye bleed correction — all performed by artisan specialists.
Explore Repair Services →Custom Rug Padding
Premium rubber and eco-felt/rubber combination pads custom-cut for every rug type and floor surface. Prevents slipping, bunching, and premature wear.
Order Custom Padding →Climate-Controlled Storage
Secure, climate-controlled rug storage. Every rug is professionally rolled, wrapped in breathable materials, and catalogued for easy retrieval.
Learn About Storage →The SoCal Rug Masters 10-Step Cleaning Process
Our proprietary cleaning methodology is built on decades of experience with hundreds of rug types, origins, and conditions. Every step is designed to protect your rug's fibers, dyes, and structural integrity while delivering a transformation you can see and feel. The Smithsonian Museum Conservation Institute emphasizes that proper textile care requires understanding each material's unique properties — and that is exactly what our process delivers.
1
In-Home Pre-Inspection
Rug type identification, dimension measurement, damage documentation, and photography.
2
Advanced Dye & Fiber Testing
Colorfastness testing and stain identification to determine the safest cleaning method.
3
Professional Deep Vacuum
Grid-based vacuuming removes embedded soil, debris, and pet hair before wet cleaning.
4
Rug Dusting & Blowing
Mechanical dusting releases abrasive particles that vacuuming alone cannot reach.
5
Full-Immersion Wash Pit Clean
Submersion wash with gentle rug-safe solutions, continuous flushing until water runs clear.
6
Pile Grooming
Pile direction is set correctly to ensure even drying and optimal visual appearance.
7
Multi-Stage Controlled Drying
Extraction, centrifuge spinning, and temperature-controlled drying room with natural sunlight.
8
Final Inspection & Stain Retreat
Remaining stains are individually retreated. No rug leaves until it meets our standards.
9
Final Pampering & Grooming
Second vacuum, final pile grooming, and finishing touches for a show-ready result.
10
Delivery & In-Home Placement
Wrapped, delivered, unrolled, and positioned in your home. Job complete when you're happy.
Want to see our full process in detail? Visit our Our Process page or browse our gallery of before-and-after transformations.
Specialized Care for Over 50 Rug Types From 20+ Cultural Traditions
From centuries-old Persian masterworks to contemporary viscose area rugs, SoCal Rug Masters has the knowledge, equipment, and experience to handle virtually every rug type safely. Each cultural tradition uses different fibers, dyes, and construction techniques — and each requires a different approach. According to The Smithsonian Institution, understanding a textile's cultural and material context is essential for proper preservation.
We also specialize in Indian, Pakistani, Afghan, Kilim, Silk, Viscose, Karastan, Flokati, and many more rug types. View all rug cleaning services →
Rug Cleaning Pricing by Fiber Type — Clear and Competitive
We believe in transparent pricing with no hidden fees. Rug cleaning cost is determined primarily by fiber type and size. Delicate fibers like silk and viscose require specialized cold-water processes and additional handling time, which is reflected in their pricing. Every estimate includes our full 10-step process, and free pickup and delivery is included on all cleaning orders over $500.
Cleaning Cost Per Square Foot by Fiber Type
Need an estimate for your specific rug? Request a free quote — we'll assess your rug's fiber type, size, and condition and provide an itemized estimate with no obligation. For detailed pricing information, visit our pricing page.
Five Locations Serving All of Southern California
SoCal Rug Masters operates five physical locations across Southern California — in Laguna Niguel, Santa Ana, Beverly Hills, Irvine, and Redlands — providing unmatched geographic coverage for rug pickup, drop-off, and delivery.
5
Counties
100+
Cities Served
Free Pickup
& Delivery Over $500
Our Service Area — Southern California
Laguna Niguel
HQ & Showroom
Santa Ana
Showroom
Beverly Hills
Showroom
Irvine
Pickup
Redlands
Pickup
We serve all of Los Angeles County, Orange County, San Diego County, Riverside County, and San Bernardino County. View our full service areas page for detailed neighborhood coverage.
Trusted by 5,000+ Southern California Homeowners and Designers
Our reputation is built one rug at a time. The Federal Trade Commission emphasizes that consumer reviews are among the most trusted signals in purchase decisions — and we are proud of ours.
★★★★★
"They rescued my grandmother's Persian rug after another cleaner caused dye bleeding. The colors look better than they have in years. I will never go anywhere else."
Newport Beach, CA
★★★★★
"As an interior designer, I need a rug cleaner I can refer to my high-end clients with total confidence. SoCal Rug Masters is the only company I trust."
Beverly Hills, CA
★★★★★
"Free pickup and delivery, transparent pricing, and my silk rug came back looking brand new. The whole experience was seamless from start to finish."
Irvine, CA
★★★★★
"Our two dogs created quite a mess on our 9×12 wool rug. The team eliminated the odor completely and the rug smells and looks like the day we bought it."
Laguna Beach, CA
Read more reviews on our testimonials page, or see our reviews directly on Google and Yelp.
Common Questions About Professional Rug Cleaning
How often should I have my rug professionally cleaned?
For rugs in active living areas, we recommend professional cleaning every 12–18 months. Lower-traffic or display rugs can go 2–3 years. If you have pets, you may need service more frequently. Visit our full FAQ page for more answers.
Do you offer free pickup and delivery?
Yes. Free pickup and delivery on all cleaning orders over $500 across our entire Southern California service area.
Can you clean silk and antique rugs safely?
Absolutely. Silk and antique rugs are our specialty. We use a cold-water hand wash process with pH-neutral solutions. Learn more on our silk rug cleaning and antique rug cleaning pages.
What areas do you serve?
All of Orange County, Los Angeles County, San Diego County, Riverside County, and San Bernardino County. View our full service area page.
What is your satisfaction guarantee?
100% satisfaction guarantee. Re-clean, re-repair, or full refund — your choice. No fine print.
How much does professional rug cleaning cost?
Priced per square foot by fiber type. Synthetic $4/sq ft, wool $5, silk $8. Full 10-step process included. Visit our pricing page or request a free quote.
How long does the process take?
Typically 7–14 business days from pickup to delivery.
Do you repair rugs as well?
Yes. Comprehensive repair and restoration including fringe, moth damage, color restoration, and more.
Can you remove pet stains and odors?
Absolutely — pet stain and odor removal is one of our most requested services.
Do you sell handmade rugs?
Yes. Authenticated antique and vintage rugs by appointment at our showrooms and through our online shop.
